Inter is the only one to demonstrate growth of TV viewing indicators in January 2014

Inter is the only one to demonstrate growth of TV viewing indicators in January 2014

3 February 2014 | 14:47

By the end of January 2014 Inter takes leadership among Ukrainian TV channels and has a share of 15.2% nationwide audience 'all adults" (18+ Ukraine) as well as a share of 13.4 % for the 18+ audience in cities. Inter is the only one among the national universal channels demonstrating growth of indicators in January relative to the same period of the last year.

January 2014,

shr%

INTER

CHANNEL UKRAINE

1+1

STB

18+

       *15,19

9,74

11,02

7,30

18+ (50+)

       *13,35

11,17

8,48

8,10

18-54 (50+)

         9,66

          *10,28

9,44

8,83

 

 

 

 

 

January 2013,

 shr%

INTER

CHANNEL UKRAINE

1+1

STB

18+

         *13,58

12,57

11,83

9,82

18+ (50+)

 11,83

*13,33

8,80

10,65

18-54 (50+)

 9,91

10,54

9,84

* 11,13

2014-2013

INTER

CHANNEL UKRAINE

1+1

STB

      18+

1,61

-2,83

-0,81

-2,52

      18+ (50+)

1,52

-2,16

-0,32

-2,55

      18-54 (50+)

-0,25

-0,26

-0,40

-2,30

In January Inter TV channel has become a leader of news broadcast among the audience 18+ Ukraine: average share of 'Podrobnosti' ('In Details') on weekdays was 23.1%, of 'Podrobnosti nedeli' ('Week In Details') - 22.7%. Among 18-54 audience (50+) 'Podrobnosti' ('In Details') on weekdays collected a share of 14.1% and 'Podrobnosti nedeli' ('Week In Details') - 16.5%.

Indicators of Main Newscasts on TOP Channels on Weekdays in January 2014, shr% 18+ (Ukraine)/18-54 (50+)

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