It has become a good tradition that Inter's New Year Eve shows call the greatest interest of the widest audience of Ukraine. This year Inter TV channel prefered popularly beloved genre the 'blue light'. For its viewers the channel shooted the blue light show called 'The Night of Great Expectations' starring best Ukrainian, Russian and foreign singers, actors and well-known TV personalities.
TV viewing indices showed that this choice has been appreciated by viewers of Ukraine. According to sociological data company GFK Ukraine, TV show 'The Night of Great Expectations' on Inter gathered almost 20% of the largest audience (18+, all Ukraine). Rating of the New Year's show was 7.2%. This means that Inter has become a leader of the New Year's Eve (slot 23:00-3:00) when the majority of people in our country open the champagne and celebrate the New Year in front of the TV screens. Millions of Ukrainians celebrated the New Year in Inter's company.
These data are provided by GfK-Ukraine / Communicational Alliance, processed by Markdata Workstation, the licensee - Inter TV channel. Description of variables used. The analysis was performed among the audience: 18+. Location: All Ukraine. Period: 31.12.2013-1.01.2014.