Inter enhances leadership. Ukraine vs England: a new viewership record

Inter enhances leadership. Ukraine vs England: a new viewership record

11 September 2013 | 13:02

Tuesday, September 10. Ukraine national football team held one of the most important matches in the qualification for the 2014 World Cup against England. Besides the Olympiyskiy stadium was fully crowded, the game's broadcast on Inter TV channel broke all records of television ratings in current preliminaries. Rating of the broadcast by the main audience was: 18+ (Ukraine) - 11.4%, by 18-54 (cities 50 th.+) - 10.8%. The game has interested more than a third of the audience in the slot, its share been, respectively, 33.8% / 35%, and in the peak moments of the match it reached 50%.

TOP-3 Inter's football broadcasts of qualifying matches for the 2014 World Cup in 2012-2013

Match

Day

Beginning

End

18+ (Ukraine)

18-54 (50 th.+)

rat%

shr%

rat%

shr%

Ukraine vs England

10.09.13

21:32

23:38

11,4

33,8

10,8

35,0

Ukraine vs Moldova

26.03.13

20:46

22:55

8,6

21,9

7,8

23,1

Ukraine vs Montenegro

16.10.12

20:57

22:59

8,0

21,8

6,5

19,8

Ukraine vs England game was the undisputed leader of the showing slot.

TOP-5 channels in a slot of Ukraine vs England game (September 10, 2013) 21:32-23:38, share 18+ (Ukraine) / 18-54 (50 th.+))

Thus, Inter continues to strengthen its leading position gained by the end of August (channel's share by the audience 18+ (Ukraine) - 15.8%, by 18-54 (cities 50 th.+) - 11%). On the day of match broadcast Inter's share was 20.3% / 16.6%, and for the first 10 days of September, 16.3% / 11.6%.

These data are provided by GfK-Ukraine / Communicational Alliance, processed by Markdata Workstation, the licensee - Inter TV channel. Description of variables used. The analysis was performed among the audiences: 18+ and 18-54. Location: All Ukraine and cities of 50 thousand+ Period: 01.01.2012-10.09.2013.

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