On August 24, Inter along with the whole country celebrated Independence Day of Ukraine. A number of holiday products aroused interest of the audience, and as a result Inter was a leader of the day with 15,7%/11,9% share (18+ (Ukraine)/18-54 (50 th.+)).
Holiday on Inter took a start at 6:30 in the morning with 6-hour TV marathon "Birthday of the country", which had 13%/9,6% share. Marathon had a leading position in a slot by audience 18+ (Ukraine).
Definitely, the main event of the Independence Day was a grand concert "Live in Ukraine", organized by Inter with participation of Ukrainian celebrities. The concert was broadcast live on Inter. According to Kyiv City State Administration, the attendance of the show was 140 thousand people. On the main square of the country were singing Taisiya Povaliy, Oleg Skripka, Alexander Ponomariov, Tina Karol, Natalia Mogilevskaya, Verka Serduchka, Zlata Ognevich, Svetlana Loboda, Potap and Nastya Kamenskikh and many others. On the stage were performed the most famous Ukrainian songs of different eras, those which were created more than half a century ago, as well as modern hits.
These songs unite our country. They give an opportunity to feel that each of us is a part of one country, which is as various as our songs.
It was confirmed by the concert broadcast. "Live in Ukraine" had a high rates in all regions, people in West and East watched it with equally interest. The product had an audience of 11,9 million viewers from all over the country. The concert had a leading position in a showing slot with share 20,9% (audience 18+, Ukraine) and 16,6% (18-54, 50 th.+).
TV marathon data include slot 6:30-12:53 (including show "Summer kitchen").
These data are provided by GfK-Ukraine / Communicational Alliance, processed by Markdata Workstation, the licensee - 'Inter' TV channel. Description of variables used. The analysis was performed among the audiences: 4+, 18 + and 18-54. Location: All Ukraine and by the city of 50 thousand+ Period: 24.08.2013. Audience of product – cov# (1 sec).
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