On Saturday, March 3 "Inter" hosted a boxing bout between Wladimir Klitschko and Jean-Marc Mormeck. The fight has invoked a considerable interest among viewers: the rating of event was 14.3% / 13.1% and the share - 54.6% / 53.1% (audience of 18 + / 18-54, whole Ukraine). Boxing has brought to TV screens additional audience - the level of TV viewing in the slot comparing to the previous Saturday has increased by 55% / 38% respectively.
The distribution of TV audience in the broadcast slot Wladimir Klitschko vs. Jean-Marc Mormeck (the proportion of 18+ whole Ukraine, the slot 24:02-24:49)
"Inter" was a leader of the "Big box" day and of the whole week. A share of "Inter" of the 9th week was 19.9% / 17.2%.
Preliminary data from companies GfK-Ukraine / Communications Alliance processed by Markdata Workstation, the licensee - "Inter" . Description of used variables. The analysis was performed for audiences 18 and older and 18-54. Region: all of Ukraine. Period: 27.02-03.03.2012.