It is the second year the executive management of the All-Ukrainian Advertising Coalition provides analysis of how successful Ukrainian agencies were on creative festivals and contests. This was an initiative of market players who are interested to find out who makes the best prints, and who comes up with the most creative commercials.
In 2013 the promo service of Inter TV channel led by Alexei Pasichnyk was declared the best in a Film category.
'We are very grateful to colleagues who appreciated our commercials made for Inter TV channel - says the promotional and marketing manager Alexei Pasichnyk. - I am glad that our emotional approach resonates not only the audience but also among industry professionals. In our case a team of talented creatives have the opportunity to work with an interesting, high-quality television product and generate brilliant ideas. Since the vast majority of our management are creative people, these ideas come to life'.
The total score was formed on the basis of advertising festivals held from January, 1 till December, 31 in 2013.
Promos made by Alexei Pasichnyk's team in 2013 were in a short list of the National Television Award 'TV Triumph'. In September 2013 series 'We appreciate they do not know' won the first place in the category 'Film and television advertising' at the Moscow International Festival of Advertising and Marketing RED APPLE 2013. In December, one of the promos of a series 'We appreciate they do not know' won the bronze medal at a contest of a Club of Creative Directors of Ukraine KAKADU Awards 2013.