IDs "Thanks they don't know", created by Inter Media Group promo service and dedicated to the Great Patriotic War, took first place and got the Gold Award in the category "Film and television advertising" of Moscow International Festival of Advertising and Marketing RED APPLE 2013.
The Festival took place on September 27 on one of the most prestigious halls of Moscow - ICON HALL. The total number of projects submitted to the festival was 1242, the number of those in short-lists - 377. The winners were determined by international jury consisting of the best representatives of the advertising industry of United States, France, Finland, England, Romania, Czech Republic, Kazakhstan, Austria, Netherlands and Germany. The head of jury was Ami Hasan, founder and creative director of the agency Hasan&Partners, Helsinki.
Alexiy Pasichnik, Promo and Marketing Director of Inter Media Group: "To congratulate the veterans of the Great Patriotic War on Victory Day, we created a series of short IDs for the channel. Children were asked if they knew the words that during the Great Patriotic War knew every child. Words such as bombing, a concentration camp, the fascists, rations, etc. Our children don't know them. And we are grateful to the veterans that our children are not aware of these terrible words. It is very nice that a representative international jury imbued with our idea".
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